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Case Study: Heinz Baby
Email
Oh Baby! Nutritional Newsletter Garners Record Results
“We have nothing but good things to say about our experience with
non-linear – our collaboration with them on the e-Newsletter is
no exception. The process for setting up and deploying our emails flows
quite smoothly… And of course, we’re ecstatic about the response
rates.”
Darrin Rowsell
Assistant Product Manager, Infant Feeding
H.J. Heinz Company of Canada Ltd
Heinz Baby Email
Nutrition is the cornerstone of good health. For new parents, starting
off right by feeding their baby a balanced diet is of the utmost importance.
Heinz’ Nutritional Staging program makes it easy for parents to
plan meals as the baby grows. The stages mark major milestones in the
baby’s physical development from the introduction of solid foods
to the encouragement of self feeding.
Heinz’ Nutrition E-Newsletter is completely customized to the baby’s
age and stage within the Nutritional Staging program. It’s also
highly personalized. Each campaign is jam packed with feeding and nutrition
tips, special offers and coupons. The response to the mailings has been
overwhelming. The unique open rates are exceedingly high, often surpassing
60% and click through rates neighboring in the area of 40-50%.
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