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If you are concerned about starting your own email marketing campaign, this article covers some basics to help you understand the practice.
Email marketing and spam are two completely different things. Spam is non-targeted, mass-delivered, unsolicited and often illegal bulk email. On the other hand, email marketing is a widespread and legitimate means of business communication. Unfortunately, though, too many businesses are still reluctant to implement an email marketing strategy for fear of being labeled a spammer - but as long as you understand the difference between the two and apply four basic principles of legitimate email marketing, that fear will have no merit whatsoever.
To download this whitepaper, please click here.
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