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10.09.2006
Are Email Marketing Services
Worth the Money?

 
10.09.2006
Email Marketing is Not Spam
 
 
 
 
 
 
 

Product

InMailbox

inMailbox empowers you to create and manage your own e-mail campaigns. Quick and easy to use, the software features everything you need to create and deploy a mass e-mail campaign: from list management utilities, to design tools, to advanced real-time reporting.

Product Highlights:

Multi-campaign Management
With inMailbox, it’s possible to develop several campaigns at the same time. Campaigns can be run in multiple languages or can be tweaked to suit the needs of a particular segment of your mailing list.

Editor Permissions and Workflow Processes
inMailbox administrators can define a user’s level of access in the system. For example, certain editors may have access rights to review and approve a campaign but not edit it.

Campaign Scheduling
Campaigns can be scheduled in advance for deployment at any time.

Templates and WYSIWYG Editing
Templates can be uploaded for regular use. Content and design can be edited in a “What-you-see-is-what-you-get” (WYSIWYG) mode or in HTML code view. Personalized content can be incorporated into the e-mail with the click of a button.

List Management and List Hygiene
Lists can be segmented on multiple user-defined fields. For example, it’s possible to create a segment of users whose name begins with “A” and who have subscribed using a Hotmail account. Unsubscribes and hard bounce backs are removed from the mailing list automatically.

Reports
inMailbox automatically provides a statistical breakdown of all user triggered events – open rates, click-throughs, unsubscribes etc. Campaign statistics can also be compared; allowing administrators to identify relative successes. Finally, inMailbox can identify correlations between a response to an e-mail with online events such as sales from an e-commerce site.

 
     
 
Prospectics 987A Wellington St., Suite 201, Ottawa, Ontario, Canada, K1Y 2Y1 Phone: 1.613.241.2067 Fax: 1.613.241.3086
 
© 2006 Prospectics, a Division of Non-Linear Technologies Inc. All rights reserved. Prospectics is a trade mark of Non-Linear Technologies Inc.